CCSG Expertise > Advocacy

Supporting advocacy efforts is integral to CCSG's approach to strengthening civil society. Our democracy-building and civil society programs have helped citizens and CSOs monitor and influence government activities, from supporting market and educational reforms to health and gender issues, in Eastern Europe, Asia, Africa, Latin America.

CCSG's systematic approach to advocacy includes:

Enhanced by AED’s 25 years of experience in social marketing, we bring nearly 100 tactics, techniques, and approaches.Our approach blends concepts from deliberative democracy, social marketing, participatory learning and action, and development communication. Each of these methodologies has a long history of successful application across AED and other development programs.